Find out our branding personality
By adopting ‘Craft Your Future’ as the brand tagline, we are devoted to applying this motto in every aspect of the enterprise with the aim of crafting a brilliant future for our customers, employees, distribution partners and the public.
Tahoe Life shares the Group’s logo concept, the design of which embodies the mission of the Group that elaborates our brand personality.
The Chinese red manifests the passionate and energetic characters of the brand.
The jade seal represents the strength and capability of the brand while the Chinese character ‘禾’ conveys the Group’s belief of ‘bringing widespread benefits to all people’, while the character is written in the most-admired style ‘running script’ of Wang Xizhi, the greatest master in Chinese calligraphy, demonstrating our strong cultural foundation and our goal of becoming the best in the industry.